GUESSWORK

DOESN’T WORK.

Give your business the certainty it deserves.

WHAT WE DO

Making decisions without understanding consumer behavior is bad for business.

Whynomics helps you understand the motivational triggers behind why people do what they do and how that learning can be used for economic growth and opportunity.

SHORTCUTS IN BUSINESS
GET YOU LOST.
WHY DO PEOPLE BUY?
WHY
DON’T THEY BUY?
WHAT
MOTIVATES THEM?
WHY
ISN’T OUR MARKETING PERFORMING BETTER?

HOW WE DO IT

Using our proprietary WHYNOMICS process, the strategy and consumer insights team partner with your internal and external teams to answer questions like these and many more.

Below are business and marketing pain points we can help identify, discover, or solve:

WHO WE ARE

Whynomics is a team of strategists, researchers, trend hunters, and curiosity seekers lead by Rachelle Van Soest and Alexa Neal, created to help businesses identify areas of economic growth and opportunity by understanding why people buy and buy-in. Through our unique approach, we uncover the emotional motivators that inform decisions among consumers, employees, and business leaders and leverage that learning to create a roadmap for businesses to achieve and surpass their goals.

BRANDS WE’VE WORKED WITH

RACHELLE VAN SOEST

CEO

VIEW BIO

ALEXA NEAL

Consumer Insights Manager

VIEW BIO

START KNOWING
For business inquiries, please contact:

hello@whynomics.com
919.451.5833