Give your business the certainty it deserves.
WHAT WE DO
Making decisions without understanding consumer behavior is bad for business.
Whynomics helps you understand the motivational triggers behind why people do what they do and how that learning can be used for economic growth and opportunity.
SHORTCUTS IN BUSINESS
GET YOU LOST.
WHY DO PEOPLE BUY?
WHY DON’T THEY BUY?
WHAT MOTIVATES THEM?
WHY ISN’T OUR MARKETING PERFORMING BETTER?
HOW WE DO IT
Using our proprietary WHYNOMICS process, the strategy and consumer insights team partner with your internal and external teams to answer questions like these and many more.
Below are business and marketing pain points we can help identify, discover, or solve:
WHO WE ARE
Whynomics is a team of strategists, researchers, trend hunters, and curiosity seekers lead by Rachelle Van Soest and Alexa Neal, created to help businesses identify areas of economic growth and opportunity by understanding why people buy and buy-in. Through our unique approach, we uncover the emotional motivators that inform decisions among consumers, employees, and business leaders and leverage that learning to create a roadmap for businesses to achieve and surpass their goals.