Music & Arts
The Project
For 48-years Music & Arts Center was a family owned business that grew from selling lesson plans to local schools into a national chain of instrument retail locations with a few lesson rooms in the back. Their internal mantra: We’re a friend to educators, safe to parents and cool to kids. The brand needed a refresh.
During research with kids, we were struck by how much they doodled. On their papers, on themselves, on each other — literally everywhere. We were suddenly reminded of something grownups quickly forget: When you’re a kid, you have no voice.
Our Assignment: “We just had our best year ever. See if you can help us maintain it.”
Find Your Voice.™
By simply restructuring the brand’s internal mantra to be “cool to kids, a friend to parents and a friend to educators,” we put kids first — where they belong – and helped them realize the value of music as a path to self-expression and independence.
19.5%
The campaign returned a 19.5% Y1, YOY Sales Increase. Additionally, our assistance in redesigning MAC’s in-store experience helped boost lessons and decrease new store time to profitability by 17%.
Music To Our Ears
The Find Your Voice® campaign helped Music & Arts achieve a $90MM valueation and successful sale to Guitar Center within five years of campaign launch.
