The missing link between brands and big data Everyone has access to data these days – brands and people. Facebook analytics, LinkedIn analytics, Google analytics. Brands collect data on their…
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Why Consumer Data and Input Is the Key to Successful Brands At Whynomics, we mine for diamonds. Except you can’t hold our diamonds in your hand, and you definitely can’t…
Trend Report: The Cultural Phenomenon of Gaming Building brand loyalty is about creating affinity, often in unexpected places. As researchers, trend hunters, and cultural-shift identifiers, it is our job to…
“Good” is the enemy of “great,” and “close” is the enemy of “correct.” Your business strategy depends on this lesson. A Movie Reference: Bare With Me In one of our…
The simple trait we had growing up can be used today to grow your business, it just takes acknowledging it and acting on it. The Question “Why?” For most of…
We are recruiting! Our agency is conducting a research study with kids (1st through 12th grade) to better understand how COVID has impacted their world. We are recruiting a total…
How much do consumers know about themselves? Or better asked, how much can consumers actually anticipate their behavior changes? We’re diving in to decide how cultural events impact your consumer….
A Memorable Experience I once observed a focus group where a handful of spiritless strangers fumbled around a room of 200 packaging samples laid across the table. The Task? “Using…
Recognizing the Problem If you’ve never noticed these before, after reading this post, you will start to cringe every time you watch TV, listen to the radio, or flip through…
What is your company forecast for 2021? How certain are you in your ability to grow? Focusing on these 3 key areas will ensure your success.
