When trying to take your business to the next level, close doesn’t cut it. Neither do ballparks, hunches, gut feelings or guesstimates.
What works is knowing. Like REALLY knowing…every fact, every figure — not one stone unturned. But getting to that point means doing the research, having the expertise, and asking why again and again and again.
Guessing doesn’t get you that kind of certainty. The only place guessing gets you is close. And close gets you nowhere.
So stop guessing. Stop winging it. Stop doing things without a plan.
Give your business the certainty it deserves.
Give it Why.
Stop Guessing. Start Knowing.